united states marine corps

Generate qualified leads while amplifying the united states marine core message

The Challenge

Generate focused demographic qualified leads while delivering the USMC message effectively, through engaging experiences and content.

The Solution

In partnership with the United States Marine Corps, BBIM immersed the nation’s most committed collective into the most exciting sport in high schools across America to deliver multiple touchpoints of engagement, content and experiences.

BY THE NUMBERS

Seasons

10K

Average attendance

$15M

Awarded in scholarships

28K+

Qualified leads generated

School relationships built across 44 states

HOW WE EXECUTED

  • RECAP OF THE STORY BEHIND THE MARINE PARTNERSHIP
  • APPROACH & PROCESS
  • MEDIA & ADVERTISING MIX
    • SOCIAL MEDIA
    • EXPERIENTIAL
    • LIVE MEDIA
    • HYPER-LOCAL MARKETING