Esports has become a serious and regular tool for recruiting purposes across many military branches, but it was the Marine Corps who really paved the way in the early stages between the virtual and reality of warfare, individuality and patriotism.
The Challenge
Generate focused demographic qualified leads while delivering the USMC message effectively, through engaging experiences and content.
The Solution
In partnership with the United States Marine Corps, BBIM immersed the nation’s most committed collective into the most exciting sport in high schools across America to deliver multiple touchpoints of engagement, content and experiences.
BY THE NUMBERS
States represented by registrants
Gen Z Registrants
Hours of treaming time
HOW WE EXECUTED
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In 2020, the United States Marine Corps became the presenting sponsor of the Great American Rivalry Series® Madden Challenge. This tournament served as a national activation for the first annual competition.
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The Marines were in search of a proprietary tournament that could aggregate large amounts of views as well as registrations from specific areas of the country. The BRAINBOX team was tasked with designing the tournament, building the streaming networks, working with talent to represent our clients and handling the logistics of advertising and promotion of the digital activation at a time where no in-person, face-to-face interaction was permitted.
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Marketing Mix:
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SOCIAL MEDIA (PAID & ORGANIC)
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INFLUENCER MARKETING
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PUBLIC RELATIONS (PR)
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HYPER-LOCAL MARKETING
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COMMEMORATIVE MEMORABILIA
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