SAFEWAY INC. | vons
NEW PRODUCT LINE LAUNCH
The Challenge
Raise awareness for ten (10) VONS store products among the Hispanic American audience in California and drive traffic to VONS stores to increase sales
The Solution
Gained access for VONS to have 10’ x 40’ tent space for food and drink sampling and customer interaction at Hispanic American festivals
BY THE NUMBERS
Audience Reach
Activations
Consumer Samples Distributed
Print Materials Distributed
HOW WE EXECUTED
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RECAP OF THE STORY BEHIND THE MARINE PARTNERSHIP
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APPROACH & PROCESS
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MEDIA & ADVERTISING MIX
- TRADITIONAL MEDIA
- STREET-TEAM SAMPLING
- EVENT EMERSION
